Tuesday, August 12, 2008

Recycle or the penguin gets it

Ash Waste Services is one of the largest privately owned waste management and recycling companies in Northern England and the North Wales area. The company sponsors a penguin colony and hopes to promote recycling with personal messages from its mascot, Chilly the penguin.

The cheeky character has been displayed on trucks with outlandish statements such as “Recycle or the penguin gets it” and “Recycle – this time it’s personal.”

On of the features on the Ash Waste website is a Kids Cool Zone, encouraging kids to play and learn about the environment.

I really loved the "Dress the Penguin" page where you can drag items of clothing onto a cute little penguin and dress him up.

Here's one of the “Recycle or the penguin gets it” trucks:

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