Friday, May 25, 2007

Pink Penguins?

Mateus, the rose wine brand, is rolling out a £1.5 million television advertising campaign this summer featuring pink-coloured penguins.

The spot, created by Euro RSCG, shows the penguins waddling across an icy tundra with the strapline ‘Anyone can do cold and pink. No-one does rose like Mateus.’

The ad will run for six weeks from mid-June across terrestrial commercial TV stations. Media for the campaign is being handled by OMD Manning Gottlieb.

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