Video: Safety in numbers

Advertising agency Duval Guillaume produced a cute ad for Belgian bus company De Lijn, emphasizing that it’s safer to travel in groups.



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(via Presurfer)

Great advertising

San Francisco-based advertising agency BuderEngel (BE) has created a new campaign to showcase the renovation of, Splash Zone: Ocean Homes at the Monterey Bay Aquarium, one of the nations top attractions, it's all based around the tagline "Some Experiences Follow You Home".

(via Adland)

Great advertising

San Francisco-based advertising agency BuderEngel (BE) has created a new campaign to showcase the renovation of, Splash Zone: Ocean Homes at the Monterey Bay Aquarium, one of the nations top attractions, it's all based around the tagline "Some Experiences Follow You Home".

(via Adland)

Video: Hang Gliding Penguin

So THAT's what it's like to fly!



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A Penguin, Maiden and Raft

To promote Samsung's NV24HD camera, three filmmakers were tasked with including a maiden and a penguin in a raft as part of their short film. The films by directors John Hobbs, Manfred Reiff and Eduaro Bono are viewable at celypribeh.cz. The campaign begins its roll-out in the Czech Republic but is slated for Europe and the U.S. as well.

(via Creativity Online)

Guinness Penguins

A new Guinness Draught commercial tells a tale of friendship through two penguins' tumultuous journey. The story follows the lives of two penguin friends as they battle for survival against their harsh environment including avalanches and a killer whale attack.

Video: Coca Cola penguins

Coke commercial - polar bears crash a penguin party.

Eye catching ad

The Making of a Penguin Commercial

Lights, Camera, Action! Check out how a little “Hollywood” magic allowed a little penguin to roam around the Tennessee Aquarium. You’ll be amazed how much hard work went into creating the Aquarium’s latest commercial. View the behind the scenes footage of a penguin round-up in this gentoo “spaghetti western”.

Although the commercial looks like a penguin ‘hombre’ is walking through the Aquarium and checking out the various exhibits as the new guy in town, he never actually left his exhibit. Sub-Antarctic penguins like gentoos and macaronis must stay in their climate controlled environment, so a special technology was used to give the illusion our black and white buckaroo was wandering around both the River Journey and Ocean Journey buildings.

Watch the commercial.

Pink Penguins?

Mateus, the rose wine brand, is rolling out a £1.5 million television advertising campaign this summer featuring pink-coloured penguins.

The spot, created by Euro RSCG, shows the penguins waddling across an icy tundra with the strapline ‘Anyone can do cold and pink. No-one does rose like Mateus.’

The ad will run for six weeks from mid-June across terrestrial commercial TV stations. Media for the campaign is being handled by OMD Manning Gottlieb.

Penguin Pitchmen

Emperor penguins are hawking batteries in commercials with Duracell-powered "penguin cams" strapped to their backs, and, in a Capital One TV spot, they surround a shivering couple vacationing in Antarctica because their credit card miles program blacked out flights to warm resort locales.

Penguins also are strutting on packaging for Minute Made lemonade, Entenmanns gingerbread cookie and more, and on Web site banners, such as at the Mystery Guild book club. Hallmark is offering a discount, with the purchase of greeting cards, on its animated penguins-decorating-a-tree decoration.

And Coca Cola has resurrected its ad showing penguins making friends with polar bears (never mind that they live in different hemispheres) by offering them a Coke.

According to ad monitors TNS Media Intelligence, penguins also are in ads for two vehicles, the Jeep Commander and Honda Element, plus Canon cameras, Credit Union One, Creekside Fitness & Health Center, Kids Cuisine Frozen Dinners, Whirlpool washers, Starbucks iced coffee and Dawn dish soap _ showing real penguins being cleaned with it after an oil slick.

What's behind all this?