A Penguin, Maiden and Raft

To promote Samsung's NV24HD camera, three filmmakers were tasked with including a maiden and a penguin in a raft as part of their short film. The films by directors John Hobbs, Manfred Reiff and Eduaro Bono are viewable at celypribeh.cz. The campaign begins its roll-out in the Czech Republic but is slated for Europe and the U.S. as well.

(via Creativity Online)