Friday, July 27, 2007

Book Brings Penguins Into Boardrooms

Until recently, John P. Kotter was known in business circles as a well-respected author of management books and a longtime professor at Harvard Business School.

Now he is known as “the penguin guy.”

Last year, Mr. Kotter rewrote his 1996 book about organizational change, “Leading Change,” for a new generation of business readers. But this time, he recast it as a fable about a talking penguin named Fred who mobilizes the entire penguin colony against the threat of its melting iceberg.

With bright colorful illustrations and large text, “Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions” looks at first glance more like a children’s book than something a chief executive might read. But the book is attracting readers and creating a penguin movement in boardrooms around the world, Mr. Kotter said.

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